There aren't laws against ads with hidden messages, so it's perfectly acceptable for advertising executives to put subliminal advertising in action. Of course, being a slave to corporations and banks isn't as nefarious as it sounds, but that doesn't mean capitalist subliminal messages embedded in public spaces aren't ethically questionable. What better way is there to celebrate Christmas, for instance, than to share a coke with someone you love? Wait, does Coke have anything to do with Jesus? Why would you drink cold soda when it's freezing outside? What are those polar bears doing? Are they going to eat Santa? This is a trick of association, not mind-control, but real examples of subliminal advertising are more prevalent than you might think. the inclusion of indirect or hidden messages to pass below the normal limits of human perceptions. The word itself refers to the fact that this message should pass below (that is, sub) your normal perception, underneath its limits therefore being liminal.
Subliminal advertising uses subliminal messaging, i.e. Popular brands use subliminal advertising to ensure consumer loyalty, hopefully across multiple generations. Subliminal ads use messaging, sound, and visuals to share a message and engage target audiences without them being aware of that. And coded messages in advertisements keep dutiful, unwoke consumers coming back to the trough for more slop every time a fresh batch is whipped up. The desire of the consumer changes the make up of society, not always for the better, as conscious consumerism is an unwelcome value. People were afraid that subliminal messaging was already taking place in films and was being used to advertise or for propaganda without people knowing it. Vicary claimed that the messages increased the sales of popcorn and Coke. Jobs disappear from wealthy nations only to reappear in poor ones, so those who own companies can drive down cost and increase profit. It was displayed so fast that people never consciously could notice them. Annual holidays revolve around it, children are reared on the dogma of corporate product, those in developing nations spend disposable income on products made by those in developing nations. Consumer culture drives and directs global society.